At IF Beauty, we believe your skin isn’t failing—it’s evolving. That’s why our philosophy is rooted in skin longevity: working with your skin, not against it, using proven ingredients that deliver real results.

The latest science agrees. Research is increasingly moving away from the false promise of “anti-aging” and toward the power of consistent, fact-based routines that support the skin’s natural processes. Hydration, collagen support, barrier repair, and protection from environmental stressors are now seen as the cornerstones of vibrant, healthy skin at 45 and beyond.

🔬 Validation (Science & Revelations):

1. Collagen Support Matters
   Studies show collagen peptides and topical collagen-boosting actives (like peptides and retinol) improve elasticity and hydration—two of the biggest concerns for women post-45.

2. Hydration & Barrier Care First
   Dermatologists confirm that maintaining a strong skin barrier with hyaluronic acid, ceramides, and nourishing moisturisers is essential—not just for comfort, but to enhance the effectiveness of other actives.

3. Retinol & Peptides Together Work Best
   Retinol remains the gold standard, but when paired with peptides and hydrating agents, it becomes gentler and more effective for mature skin.

4. Antioxidants + Sun Protection Still Lead
   Environmental damage is the number one accelerator of skin aging. Vitamin C, niacinamide, and consistent SPF use remain the most validated way to prevent premature pigmentation and collagen loss.

5. Skin Evolution, Not Decline
   Experts are reframing aging skin as a natural process, not a flaw. Sustainable, “active but kind” routines are proving more effective for long-term satisfaction than aggressive or complicated regimens.

✅ The Conclusion
What this means is clear: the science is finally catching up to what IF Beauty has always believed—longevity, truth, and real results are the path forward.

📚 Bibliography

1. Collagen Support & Elasticity

   • Zague V, et al. Oral intake of specific bioactive collagen peptides reduces skin wrinkles and increases dermal matrix synthesis. Skin Pharmacology and Physiology. 2014;27(3):113–119.

   • Varani J, et al. Decreased collagen production in chronologically aged skin. American Journal of Pathology. 2006;168(6):1861–1868.

2. Hydration & Skin Barrier Repair

   • Proksch E, Brandner JM, Jensen JM. The skin: an indispensable barrier. Experimental Dermatology. 2008;17(12):1063–1072.

   • Rawlings AV, Harding CR. Moisturization and skin barrier function. Dermatologic Therapy. 2004;17(s1):43–48.

3. Retinol & Peptides Synergy

   • Zasada M, Budzisz E. Retinoids: active molecules influencing skin structure formation in cosmetic and dermatological treatments. Advances in Dermatology and Allergology. 2019;36(4):392–397.

   • Katayama K, et al. New class of anti-wrinkle agents: Matrix metalloproteinase inhibitory peptides. International Journal of Cosmetic Science. 1998;20(2):135–146.

4. Antioxidants & Sun Protection

   • Pullar JM, Carr AC, Vissers MCM. The roles of vitamin C in skin health. Nutrients. 2017;9(8):866.

   • Green AC, Williams GM, Logan V, Strutton GM. Reduced melanoma after regular sunscreen use: randomized trial follow-up. Journal of Clinical Oncology. 2011;29(3):257–263.

5. Skin Evolution vs. Decline

   • Farage MA, Miller KW, Elsner P, Maibach HI. Intrinsic and extrinsic factors in skin ageing: a review. International Journal of Cosmetic Science. 2008;30(2):87–95.

   • Ganceviciene R, Liakou AI, Theodoridis A, Makrantonaki E, Zouboulis CC. Skin anti-aging strategies. Dermato-Endocrinology. 2012;4(3):308–319.

✅ These sources validate:

• Collagen support improves skin structure.

• Barrier repair and hydration are key after 45.

• Retinol and peptides are synergistic.

• Antioxidants + SPF remain foundational.

• Skin aging is an adaptive process, not just decline.