Best seller
Kit
Fresh Start
Complete 5-step routine for skin over 45
$139.00$233.00
Formulated by Vanessa Jilly - 35 years in professional skincare
Skincare that finally works for the skin you have now.
After 45 the rules change. Oestrogen drops, your barrier thins, and the routine that worked for a decade stops pulling its weight. Evidence-based formulas for that skin - named actives, stated percentages, no hype.
★★★★★4.9 average from 1,240 verified reviews
Why this brand exists
“I spent 35 years formulating skincare and training therapists. I built iF because I was tired of watching this industry sell women hope in a jar.”
Vanessa Jilly · Founder
35
Years formulating and training, before a single product carried her name
Not sure where to start?
Ten questions. Two minutes. A routine built for your skin, not a trend.
Answer honestly and we'll tell you what your skin actually needs - including when the answer is fewer products, not more.
Start the quizResults sent to your inbox
30-day returnsEven if opened
Free shippingOn orders over $60
Australian ownedMade in Australia
Vegan, cruelty-freeNever tested on animals
Customer favourites
Best sellers
Best seller
Kit
The Reset 3
Collagen, barrier and hydration in three steps
$97.95$137.95
New
Serum
Revival Serum
Targeted barrier repair with ceramides and Pentavitin
$56.50
Best seller
Serum
Collagen Boost and Repair
Vitamin C, peptides and stem cells for firmness
$44.95
Where to begin
Shop by skin concern
Five, not ten. If none of these is quite it, the quiz will place you.
Hero ingredients
Named actives, stated percentages
If a brand won't tell you the concentration, there is usually a reason. Here are ours.
20%
Barrier
Ceramide Complex
Skin-identical lipids with vegan cholesterol and phytosphingosine. Strengthens the barrier and stops moisture loss.
1%
Renewal
Retinol
Encapsulated with time-release technology, so it accelerates cell turnover without the irritation.
2%
Hydration
Hyaluronic Acid
Multi-molecular weight, so it reaches every layer rather than sitting on the surface.
10%
Firmness
Peptides
Signals skin cells to produce more collagen and elastin, softening fine lines over time.
Curated routines
Complete kits, one decision
Save $94
Best seller
Fresh Start
Your skin changed; your skincare should too. Morning and evening, five products that work together rather than against each other.
$139.00$233.00
Save $40
Three fixes
The Reset 3: Recharge Kit
Collagen slows rapidly after 45. These three stimulate it daily, rebuild the barrier overnight, and hold hydration in between.
$97.95$137.95
Save $39
Compromised barrier
The Barrier Revival Kit
Cleanse, repair, restore. Three steps for skin that has stopped responding - because nothing you layer on top works until the barrier underneath is rebuilt.
$90.95$129.95
Proven results
Real customers, no filters
Same lighting, same angle, unretouched. Each pair names the products used and the time taken.
Before
After
Fine lines & wrinkles
“I have used this now for over 6 weeks and the results are paying off. My skin is feeling so soft and nourished.”
S.
· Age 65 · 6 weeks
Using: Collagen Boost and Repair Serum
Before
After
Fine lines & dehydration
“After just a few weeks, my skin's texture has improved noticeably with the Collagen Boost and Repair Serum.”
Maya Ellis
· Age 44 · 4 weeks
Using: Collagen Boost and Repair Serum
Before
After
Dehydration and Dark Circles
“I felt my skin was tired and needed a "refresh" or a "pick me up at least"! "It really helped my circles under my eyes and hydrated and plumpd my skin"”
Alanna
· Age 46 · 8 weeks
Using: Power UP C Serum & Age Well Elixir
In their words
What customers actually say
★★★★★
4.9 average from 1,240 verified reviews
★★★★★
“I have to preface by saying I am a bit of a skincare snob. I have tried a multitude of brands, high end all the way to drug store, and am nearly always left disappointed. No regrets with this purchase. I will definitely be repurchasing.”
Lauren · Verified Buyer
The Barrier Revival Kit
★★★★★
“After following all the influencers and ingredient spotlights I actually lost sight of what my skin needs. I stopped following them - and that's when I stumbled across iF.”
Verified customer · Verified Buyer
Fresh Start Kit
★★★★★
“Just got this a week ago but I can already see the vibrancy coming back to my face.”
Vivian · Verified Buyer
The Barrier Revival Kit
@ifbeautyaus
Ask Vanessa anything. She answers every message herself.
Not a team, not a chatbot - Vanessa. Send her what your skin is doing and you'll usually hear back within a few hours, with a straight answer. Including when the answer is that you don't need to buy anything. Simply use the chat window or send her an email: vanessa@ifbeauty.com.au
Before you decide
Questions worth asking
Anything else, email Vanessa directly - she reads them.
What does iF stand for?
Intelligent Formulas. It also stands for the idea that skincare after 45 isn't about turning back time - it's about understanding what your skin needs now. Every product is grounded in evidence, not promises.
What if it doesn't work for me?
Return it within 30 days for a full refund, even if opened. We stand behind the science, and we'd rather have your honest feedback than your money.
Why was iF Beauty created?
Vanessa Jilly spent 35 years formulating skincare and training therapists, and grew tired of watching women over 45 ignored or misled. iF exists to give them honest, evidence-led skincare designed for them - not borrowed from a younger routine.
Is iF Beauty Australian?
Yes. Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real conditions.
Is it vegan and cruelty-free?
Yes. We never test on animals, and every iF product is 100% vegan.
Start with the barrier.
Everything else you own works better once it's repaired. Thirty days to decide, even if opened.