Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin starts—and lasts—with a strong skin barrier. At the end...
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Why your skin needs consistency — not perfection
Why Consistency in Your Skincare Routine Is Key Be honest — do you sometimes crash into bed without cleansing your skin? Or run out of your favourite serum and go...
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Latest News
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News
Why Skincare Stops Working After 45 (And What Actually Makes the Difference)
If you’ve ever found yourself standing in front of the mirror wondering why your skincare no longer delivers the results it once did, you’re not alone. For many women over...
Are you questioning your skincare claims?
Critical Thinking in Skincare: Why It Matters. Every week brings new launches and new promises. Skincare shelves are filled with claims—miracles, exclusive formulas, dermatologist recommendations. But true advancement comes from...
Skin Barrier First: Why the Future of Skincare Starts With Repair
For years, the industry has chased fast results — quick fixes, instant “glow,” and aggressive actives. But a major shift is now happening in cosmetic science, led by specialists like...
Is your screen secretly ageing your skin?
Is Blue Light the Hidden Culprit Behind Premature Skin Ageing? What mature skin needs to know — and how to protect it in the digital age. We all know sunlight...
Why your skin needs consistency — not perfection
Why Consistency in Your Skincare Routine Is Key Be honest — do you sometimes crash into bed without cleansing your skin? Or run out of your favourite serum and go...
Menopause changed my skin - and what I learned may surprise you
Menopause and the Rollercoaster of Skin Changes: What I Learned From 10 Years of Hormonal Highs and Lows If someone had told me ten years ago that my skin would...
Why Exfoliation Is Essential for Mature Skin This Spring
As the seasons shift, so should your skincare. After months of cold air, indoor heating, and heavier creams, your skin can feel dull, dry, and less radiant. For women over...
Latest Science Agrees: Why Longevity, NOt Anti-Aging Changes Everything
At IF Beauty, we believe your skin isn’t failing—it’s evolving. That’s why our philosophy is rooted in skin longevity: working with your skin, not against it, using proven ingredients that...
The problem with “perfect” beauty online
Every day, our feeds are filled with flawless images — wrinkle-free skin, sculpted bodies, perfect lighting. It’s easy to forget that what we’re seeing isn’t always reality. Behind almost every...
Not all Skincare ingredients are equal - Here's what Works,
The Truth About Skin Longevity: Ingredients That Really Work (Article originally sourced from: British Journal of Dermatology, Volume 189, Issue Supplement_1, October 2023) Skin ageing is something we all experience...