Serums are light oil or water-based liquids that are highly concentrated formulations designed to penetrate quickly and effortlessly into the skin. Serums are more lightweight than moisturiser and designed to be loaded with actives to target and support specific challenges within the skin. Serums are what we use to address specific skin challenges such as acne, excessive oiliness or dehydration, sun damage, pollution damage, increased pigmentation, sensitivities and the increased signs of ageing (yes we all age and that is absolutely normal and not to be feared) such as lack of skin tone, collagen and elastin depletion.
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