OUR STORY
Behind The Brand
OVER 30 YEARS IN THE MAKING
iPSO FACTO
Vanessa Jilly founded IF Beauty after over 30 years in the professional beauty industry. Over those years she has developed professional skincare brands globally from a product perspective, as well as developing treatment protocols for some of the best-known Spas in the world.
Vanessa's passion was to focus on the education and development of treatment protocols to solve specific skin issues. Her mission at IF Beauty is to bring clarity to the industry amid all the current confusion and misinformation, and give you great skincare that the planet also loves.
Empowering You
It's not about us, it's about the products. How they are created; what they do for you, and what effect they have on the planet.
Vanessa's mantra has always been that she doesn't sell, she educates her customers so they have the knowledge to make the right choices for their own needs.
It is this mantra that has become the mantra for IF Beauty. To bring the same level of education and choice that she took to all the global spas directly to consumers. In this way they can provide real solutions to customers' needs.
Founder & Visionary
Vanessa
30+ years in the beauty industry
Beauty + Diversity
We disrupt the definition of beauty.
Diversity in all its forms is what creates the brilliance and colour in our world. Beauty in the Ipso Facto world is about our own individuality as well as celebrating the differences of others.
At iF we walk to the beat of our own drum, embracing all shapes, colours, age and form. All people have a right to be seen for their individual brilliance.
Science + Actives + Nature
Nature provides the ultimate apothecary of ingredients.
Every botanical ingredient holds a powerhouse of individual natural chemicals that can support skin. We have chosen a variety of active ingredients.
Humanity realised the importance of plants long ago, but today we have the ability to understand the whys and hows of their medicinal benefits. Contemporary science and research provides the clinical results needed to build trust in assembling a range of products that will have real benefits.
Our Values
Cruelty Free
We do NOT test on animals and do NOT ask others to test on our behalf.
Planet Conscious
Supporting organisations that care for people and the planet.
Transparent
Clearly stating benefits and considerations for every product.
Science + Nature
Contemporary science combined with nature's apothecary.
Giving Back + People + Planet
Supporting organisations that support people and the planet is part of the iPSO FACTO ethos.
We have partnered with i=Change to provide flexibility and transparency to where we give back, and hand over that power to you on every purchase. Our focus is on empowering humans and supporting the environment within Australia.
Health + Wellness
Wellness is the act of practicing healthy habits on a daily basis to attain better physical and mental health outcomes. Instead of just surviving, you're thriving. Skin health is at the heart of what we do. We all feel our best when we are in a state of health. We choose ingredients and products to support that skin health.
We want everyone's skin to thrive.