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Wonder Balm

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Wonder Balm

$24.00 $28.00

Fresh Start Skincare for Women Over 45

$139.00 $233.00

Collagen Boost and Repair Vitamin C + Peptides + Stem Cells

$44.95

Biomimetic Therapy Kit - IF Beauty Australia

Biomimetic Daily Moisturiser CoQ10 + Resveratrol

$57.95

Bright Eyes Peptide Complex Eye Gel

$33.50

A multi-talented eye gel that speaks to the incredible evolution in botanical formulations. This cooling eye gel contains amino acids, botanical hyaluronic acid, scientifically proven peptides and plant stem cells to protect, rejuvenate and enhance the delicate eye area. This non-tacky, non-greasy formula is designed for maximum absorption and can be worn under makeup. Ideal if you experience tired eyes from long hours in front of a screen.

Boost Elasticity and soften fine lines with Peptides and plant stem cells

Hydrates & Refreshes: Botanical hyaluronic acid and amino acids deeply hydrate and revive tired, stressed eyes.

Lightweight & Layerable: Non-greasy, fast-absorbing gel that sits beautifully under makeup for all-day comfort and radiance.

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Full Description
A multi-talented eye gel that speaks to the incredible evolution in botanical formulations. This everyday eye gel contains amino acids, botanical hyaluronic acid, scientifically proven peptides and plant stem cells to protect, rejuvenate and enhance the delicate eye area. This non-tacky, non-greasy formula is designed for maximum absorption and can be worn under makeup.Ā IdealĀ if you experience tired eyes from long hours in front of a screen.Ā  A multi-talented eye gel that speaks to the incredible evolution in botanical formulations. This everyday eye gel contains amino acids, botanical hyaluronic acid, scientifically proven peptides and plant stem cells to protect, rejuvenate and enhance the delicate eye area. This non-tacky, non-greasy formula is designed for maximum absorption and can be worn under makeup.Ā IdealĀ if you experience tired eyes from long hours in front of a screen.Ā 
Recommended For

All skin types wanting a day eye brightening product.

Aroma

A cooling creamy gel with soft cucumber scent and a hint of Frankincense.

How to Use

Dab delicately around the eye area after cleansing. Continue with your normal routine of serum and moisturiser.

NOTE: if your eyes feel tired during the day re-apply for an extra boost.

Ingredients

Aqua (Deionized Water), Aloe Barbadensis Leaf Juice (Organic Aloe), Glycerin (Kosher, Vegetable), Globularia Cordifolia Callus Culture Extract (Plant Stem Cells), Simmondsia Chinensis Seed Oil (Organic Jojoba), Argania Spinosa Kernel Oil (Organic Argan), Tocopheryl Acetate (Vitamin E), Dimethyl Sulfone (Msm), Palmitoyl Tripeptide-5, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Caesalpinia Spinosa Gum (Tara, Botanical Hyaluronic Acid), Sodium Pca, Sodium Lactate (Lactic Acid), Arginine, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Vinca Major Extract (Periwinkle), Centella Asiatica Extract (Organic Gotu Kola), Euphrasia Officinalis Extract (Eyebright), Ganoderma Lucidum Extract (Organic Reishi), Glycyrrhiza Glabra Root Extract (Organic Licorice), Equisetum Arvense Extract (Horsetail), Geranium Maculatum Extract (Wild Geranium), Taraxacum Officinale Extract (Organic Dandelion), Camellia Sinensis Leaf Extract (Organic Green Tea), Fucus Vesiculosus Extract (Bladderwrack Extract), Ginkgo Biloba Leaf Extract (Ginkgo Biloba Leaf Extract), Boswellia Serrata Oil (Frankincense Essential Oil), Cucumis Sativus Fruit Water (Cucumber Hydrosol), Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butylene Glycol, Carbomer, Carrageenan, Hydroxyethyl Cellulose, Aspartic Acid, Polysorbate 20, Alcohol, Phenoxyethanol (Preservative), Ethylhexylglycerin (Preservative)

Shipping & Returns

Free Standard ShippingĀ on orders over $60. Standard delivery takes 2-5 business days within Australia.

Express ShippingĀ is available for $12.95. Delivery in 1-2 business days.

Easy ReturnsĀ within 30 days of purchase. Products must be unused and in original packaging.

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Bright Eyes Peptide Complex Eye Gel

$33.50

Active Ingredients

Argan Oil

A healing oil produced from the kernels of the Argan tree native to Morocco. Rich in vitamin A and E, and omega-6. Moisturising and anti-inflammatory.

Eyebright

A traditional herb that contains vitamins A, B, C and E. The vitamin B-1(thiamine) is important for intracellular eye metabolism.

Organic Licorice

An ancient Ayurvedic herb used to brighten, firm and reduce discoloration.

MSM

A pure organic sulfur which is found in plants and tissue. Considered to be natures beauty mineral. It is necessary to both collagen and elastin as it is a building block. It supports the absorption of key actives ideal to prepare your skin for serums. Reduces inflammation.

Peptides Tripeptide 5

Stimulates collagen and reduces inflammation.

Plant Stem Cells

A plant extract from the stem cell culture of the heart-leaved globe daisy. Reduce inflammation and promotes regeneration and a natural glow.

Tetrapeptide 7

Supports collagen production and cell function.

WHY TRUST US WITH YOUR SKIN

We believe in transparency, proven science, and skincare that works with your skin's natural biology.

30+

Years Experience

Over 30 Years of Skincare Expertise

Founded by a clinical aesthetician with three decades of hands-on experience treating real skin concerns. Every formula is crafted with the wisdom that only comes from years of seeing what truly works.

Trusted & Proven

93%

Saw Visible Improvement

Clinically Proven Results

Our formulations are backed by clinical research and dermatological testing. We use only ingredients with proven efficacy at concentrations that deliver real, visible results.

Trusted & Proven

Serious skincare, built on science

We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45. No trends, only results you can trust.

Evidence-led formulas

Every product is created with clinically researched ingredients and grounded in real science, not hype.

Designed for skin after 45

Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.

Trusted expertise

With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.

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Have Questions?

Frequently Asked Questions

What does ā€œIF Beautyā€ stand for?

IF stands for Intelligent Formulation and for the idea that beauty over 50 isnā€™t about turning back time, itā€™s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.

What is your returns policy?

We offer a 30-day satisfaction guarantee. If youā€™re not happy with your results or experience, you can return the product for a full refund (even if opened) ā€” because we stand behind the science.

Why was IF Beauty created?

Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.

How do I contact your customer support team?

Our support team is available Monday to Friday, 9amā€“5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and weā€™ll respond within one business day.

Is IF Beauty an Australian brand?

Yes. Weā€™re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.

Is IF Beauty cruelty-free and vegan?

Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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