Improve firmness, support collagen and protect against free radicals with plant stem cells, CoQ10, vitamin E and astaxanthin
Reduce dark spots and boost radiance with Vitamin C, niacinamide, alpha arbutin, licorice, and berry extracts
Enhance Elasticty and hydration with Seaweed extracts, wakame bioferment and plant oils
Created with Award Winning Technology. Harnessing the power of the stem cell culture from the heart leaved globe daisy. This plant extract helps to reduce the levels of free radicals in the skin and reduces micro-inflammations. CoQ10 and alpha-arbutin work together to even skin tone and fight environmental damage. This truly wonderful elixir is designed to support firmness, skin tone and hydration. The Age Well Elixir benefits skin that has been sun damaged.
Created with Award Winning Technology. Harnessing the power of the stem cell culture from the heart leaved globe daisy. This plant extract helps to reduce the levels of free radicals in the skin and reduces micro-inflammations. CoQ10 and alpha-arbutin work together to even skin tone and fight environmental damage. This truly wonderful elixir is designed to support firmness, skin tone and hydration. The Age Well Elixir benefits skin that has been sun damaged.
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We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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