The Fresh Start Kit.
The five-step routine for skin that stopped responding after 45.
★★★★★ 4.9 · 18 reviews
Watch first
Vanessa shows you the whole AM & PM routine in 3 minutes
Five products sounds like a lot. It's four minutes a day, split across morning and night - and this is exactly how they layer.
Jump to a step
What our customers say
“I'd stopped following the influencers and the ingredient spotlights - I'd completely lost sight of what my skin actually needed. I bought this kit reluctantly. Three weeks in and my skin has not looked back.”
Bonita Piasenti· Verified buyer
“Two weeks in and I'm already noticing a difference. The tight, reactive feeling I'd had for years has settled right down. A total convert.”
Kristie Klemm· Verified buyer
“I did allot of research on products and I wanted a skin care range from Australia. I found it !! Im on to my second kit and my skin has never felt better. At the age of 56 I could see such a big change in my skin and this range has brought my face back to life. Having sensitive skin this product is nothing but amazing!! Thank you Vanessa.”
Nada· 5 September 2026 · Verified buyer
Real customers, no filters
Weeks, not days - and no retouching
Same lighting, same angle, unretouched - each pair names the products used and the time it took. Lines are still lines. What changes is texture, tone and comfort.
Before
After
Fine lines & dehydration
“After just a few weeks, my skin's texture has improved noticeably with the Collagen Boost and Repair Serum.”
Maya Ellis, 44 · 4 weeks - Collagen Boost and Repair
Before
After 8 weeks
Dehydration & dark circles
“It really helped my circles under my eyes and hydrated and plumped my skin.”
Alanna, 46 · 8 weeks - Power UP C Serum
Five formulas, one system
Chosen to layer, not to upsell
Consistency is the single biggest predictor of real change after 45. These five give you a complete morning and night routine - nothing missing, nothing you'll abandon.
Fermented pomegranate enzymes lift the day without stripping the barrier you're trying to rebuild. Morning and night.
25% active vitamin C from Kakadu plum and Lilly Pilly to soften pigmentation and sun damage. Mornings, under sunscreen.
Palmitoyl Oligopeptide, vitamin C and stem cells to support the collagen your skin is making less of. Nights.
CoQ10 and resveratrol in a light gel that mirrors your skin's own lipids. Mornings.
A ceramide complex with squalane and bakuchiol - the overnight barrier repair step. Nights.
Honest timeline
Skincare isn't a miracle. Here's what actually happens.
We'd rather you knew the real pace than quit at week two thinking it failed.
The tight, reactive feeling eases. Skin holds hydration through the day.
Makeup sits better. Cheeks feel smooth rather than papery.
Sun spots start to soften. Redness calms. Tone reads more even.
Peptides need a full cell cycle. This is where firmness shows up.
Who made this
Thirty-five years of watching what actually works
Vanessa Jilly trained therapists and ran salons for three and a half decades before formulating a single bottle. iF exists because she got tired of watching women over 45 be sold routines borrowed from twenty-year-olds.
Every formula in this kit is evidence-led, at concentrations that do the work. Nothing is here to make the box look fuller.
Vanessa Jilly· Founder, iF Beauty · Melbourne
Before you buy
The questions we get most
Five products feels like a lot. Realistically?
Two minutes in the morning, two at night. Cleanse, serum, moisturise - that's it. The kit isn't five steps twice a day, it's three.
My skin is sensitive and reactive.
Start with the cleanser and Night Restore for a week, then add the serums one at a time. The video at 1:18 walks through the order.
I'm 58 / 65 - is it too late?
No. Barrier repair and hydration respond at any age - the 65-year-old case above is on the same serum that anchors this kit.
What if it doesn't work for me?
Return it within 30 days for a full refund - opened bottles included. You don't have to justify it to us.
Is there retinol in it?
No retinol. Night Restore uses bakuchiol, which is far better tolerated on thinning, post-menopausal skin.
How long does the kit last?
Around 90 days of twice-daily use - long enough to see the twelve-week changes above.
Five products feels like a lot. Realistically?
Two minutes in the morning, two at night. Cleanse, serum, moisturise - that's it. The kit isn't five steps twice a day, it's three.
My skin is sensitive and reactive.
Start with the cleanser and Night Restore for a week, then add the serums one at a time. The video at 1:18 walks through the order.
I'm 58 / 65 - is it too late?
No. Barrier repair and hydration respond at any age - the 65-year-old case above is on the same serum that anchors this kit.
What if it doesn't work for me?
Return it within 30 days for a full refund - opened bottles included. You don't have to justify it to us.
Is there retinol in it?
No retinol. Night Restore uses bakuchiol, which is far better tolerated on thinning, post-menopausal skin.
How long does the kit last?
Around 90 days of twice-daily use - long enough to see the twelve-week changes above.
Your skin changed. Your skincare should too.
Five formulas, ninety days, $91 less than buying them one at a time. And thirty days to change your mind with nothing to lose.
Ships within 24 hours · Free shipping over $60 · 30-day money-back guaranteeStill not sure it's the right fit? Take the 2-minute skin quiz ->