Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin starts—and lasts—with a strong skin barrier. At the end...
The Classic
$95.60
Regular price
$131.45
A Cream Cleanser created to clear and protect the skin from pollution and environmental aggressors
4 Peptide Complex increases elasticity and firmness while strengthening the extracellular matrix
More than Rose Hydrates and Plumps to soothe for a smooth bouncy skin.
Description
A great place to start. Remove unwanted pollutants with our marine-based multi-tasking cleanser. Boost and repair with a concentrated dose of vitamin C and targeted peptides, then hydrate with a light daily hydrating cream that will leave the skin soft and supple.A great place to start. Remove unwanted pollutants with our marine-based multi-tasking cleanser. Boost and repair with a concentrated dose of vitamin C and targeted peptides, then hydrate with a light daily hydrating cream that will leave the skin soft and supple.
Recommended For
How to use
Try Our Best Selling Kit
Free Shipping
30-Day Returns
Easy Exchanges
Serious Skincare, Built on Science
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Evidence-Led Formulas
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Designed for Skin After 45
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
Trusted Expertise
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
Skincare Backed by 30 Years of Professional Experience
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Making your skin look younger and healthier is now much easier!
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
What's Inside?
Pollution Defence Bio-Marine Cleanser
Collagen Boost and Repair
More Than rose Day Cream
What our community is saying…
Skincare made simple
FAQ
What does “IF Beauty” stand for?
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
What is your returns policy?
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Why was IF Beauty created?
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
How do I contact your customer support team?
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Is IF Beauty an Australian brand?
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Is IF Beauty cruelty-free and vegan?
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
Explore Expert Skin Advice
Why Skincare Stops Working After 45 (And What Actually Makes the Difference)
If you’ve ever found yourself standing in front of the mirror wondering why your skincare no longer delivers the results it once did, you’re not alone. For many women over...
Are you questioning your skincare claims?
Critical Thinking in Skincare: Why It Matters. Every week brings new launches and new promises. Skincare shelves are filled with claims—miracles, exclusive formulas, dermatologist recommendations. But true advancement comes from...
Skin Barrier First: Why the Future of Skincare Starts With Repair
For years, the industry has chased fast results — quick fixes, instant “glow,” and aggressive actives. But a major shift is now happening in cosmetic science, led by specialists like...