Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin starts—and lasts—with a strong skin barrier. At the end...
The Hydrate
$128.95
Regular price
$171.95
An olive oil-based squalene cleanser that removes make-up and provides a nourishing cleanse.
A retinol-based night serum that targets pigmentation and dryness. Blended with botanical Hyaluronic acid and propolis to heal and soothe.
A light yet hydrating moisturiser that includes Kakadu Plum (Vitamin C) and nourishing plant oils. + A powerhouse oil to provide daily anti-oxidant protection, luxurious hydration while supporting the skin barrier.
Description
Feeling a little dry? Dryness can creep into our skin at different times of the year and sometimes we need a hydration boost. Try our uniquely nourishing soapless jelly cleanser, a serum to refine and boost hydration, finished with a daily moisturiser rich in plant oils and essential vitamins. Our sublime Skin Defence Anti-oxidant oil can be blended with your moisturiser or used alone to nourish and protect the skin barrier.
Feeling a little dry? Dryness can creep into our skin at different times of the year and sometimes we need a hydration boost. Try our uniquely nourishing soapless jelly cleanser, a serum to refine and boost hydration, finished with a daily moisturiser rich in plant oils and essential vitamins. Our sublime Skin Defence Anti-oxidant oil can be blended with your moisturiser or used alone to nourish and protect the skin barrier.
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Serious Skincare, Built on Science
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Evidence-Led Formulas
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Designed for Skin After 45
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
Trusted Expertise
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
Skincare Backed by 30 Years of Professional Experience
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Making your skin look younger and healthier is now much easier!
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
What's Inside?
Soapless Jelly Cleanser
Retinol 2.5% Night Serum
More Than Rose Day Cream
Skin Defence Regenerative Antioxidant Oil
What our community is saying…
Skincare made simple
FAQ
What does “IF Beauty” stand for?
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
What is your returns policy?
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Why was IF Beauty created?
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
How do I contact your customer support team?
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Is IF Beauty an Australian brand?
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Is IF Beauty cruelty-free and vegan?
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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