Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin startsāand lastsāwith a strong skin barrier. At the end...
We believe in transparency, proven science, and skincare that works with your skin's natural biology.
30+
Years Experience
Founded by a clinical aesthetician with three decades of hands-on experience treating real skin concerns. Every formula is crafted with the wisdom that only comes from years of seeing what truly works.
93%
Saw Visible Improvement
Our formulations are backed by clinical research and dermatological testing. We use only ingredients with proven efficacy at concentrations that deliver real, visible results.
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45. No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin startsāand lastsāwith a strong skin barrier. At the end...
If youāve ever found yourself standing in front of the mirror wondering why your skincare no longer delivers the results it once did, youāre not alone. For many women over...
Critical Thinking in Skincare: Why It Matters. Every week brings new launches and new promises. Skincare shelves are filled with claimsāmiracles, exclusive formulas, dermatologist recommendations. But true advancement comes from...
For years, the industry has chased fast results ā quick fixes, instant āglow,ā and aggressive actives. But a major shift is now happening in cosmetic science, led by specialists like...
Have Questions?
IF stands for Intelligent Formulation and for the idea that beauty over 50 isnāt about turning back time, itās about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If youāre not happy with your results or experience, you can return the product for a full refund (even if opened) ā because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9amā5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and weāll respond within one business day.
Yes. Weāre proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.