Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin starts—and lasts—with a strong skin barrier. At the end...
Power-Up C Serum 25% Active Vitamin C
$54.00
Vitamin C is a potent antioxidant that neutralises free radicals from UV exposure, pollution, and blue light—helping to prevent premature ageing.
Peptides and vitamin C work to stimulate collagen synthesis, improving skin firmness and elasticity while reducing the appearance of fine lines and wrinkles.
Targets skin dullness and uneven skin tone
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REAL RESULTS
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Full Description
Power-up lacklustre skin with a 25% Vitamin C boost. Enriched with Kakadu plum, Lilly Pilly, Quandong and Bearberry leaf extract to even skin discolouration and protect against environmental damage. Sodium hyaluronate and jojoba oil provide hydration and our firming peptides revitalise the complexion from the inside out.
A fabulous antioxidant blend for all skin types. A great daily serum if you love the great outdoors and want to maintain a healthy complexion while protecting your skin from environmental aggressors.
Power-up lacklustre skin with a 25% Vitamin C boost. Enriched with Kakadu plum, Lilly Pilly, Quandong and Bearberry leaf extract to even skin discolouration and protect against environmental damage. Sodium hyaluronate and jojoba oil provide hydration and our firming peptides revitalise the complexion from the inside out.
A fabulous antioxidant blend for all skin types. A great daily serum if you love the great outdoors and want to maintain a healthy complexion while protecting your skin from environmental aggressors.
A fabulous antioxidant blend for all skin types. A great daily serum if you love the great outdoors and want to maintain a healthy complexion while protecting your skin from environmental aggressors.
Power-up lacklustre skin with a 25% Vitamin C boost. Enriched with Kakadu plum, Lilly Pilly, Quandong and Bearberry leaf extract to even skin discolouration and protect against environmental damage. Sodium hyaluronate and jojoba oil provide hydration and our firming peptides revitalise the complexion from the inside out.
A fabulous antioxidant blend for all skin types. A great daily serum if you love the great outdoors and want to maintain a healthy complexion while protecting your skin from environmental aggressors.
Recommended For
Aroma
How to Use
Ingredients
Shipping & Returns
Free Standard Shipping on orders over $60. Standard delivery takes 2-5 business days within Australia.
Express Shipping is available for $12.95. Delivery in 1-2 business days.
Easy Returns within 30 days of purchase. Products must be unused and in original packaging.
Active Ingredients
Bearberry Leaf Extract
Botanical Hyaluronic Acid
Jojoba
Kakadu Plum
Lactic Acid
Quandong Fruit
Sodium Hyaluronate
Trifluoroacetyl Tripeptide-2 + Heptapeptide-8
Vitamin C Isopalmitate
WHY TRUST US WITH YOUR SKIN
We believe in transparency, proven science, and skincare that works with your skin's natural biology.
30+
Years Experience
Over 30 Years of Skincare Expertise
Founded by a clinical aesthetician with three decades of hands-on experience treating real skin concerns. Every formula is crafted with the wisdom that only comes from years of seeing what truly works.
Trusted & Proven
93%
Saw Visible Improvement
Clinically Proven Results
Our formulations are backed by clinical research and dermatological testing. We use only ingredients with proven efficacy at concentrations that deliver real, visible results.
Trusted & Proven
Serious skincare, built on science
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45. No trends, only results you can trust.
Evidence-led formulas
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Designed for skin after 45
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
Trusted expertise
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
What our community is saying…
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Have Questions?
Frequently Asked Questions
What does “IF Beauty” stand for?
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
What is your returns policy?
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Why was IF Beauty created?
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
How do I contact your customer support team?
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Is IF Beauty an Australian brand?
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Is IF Beauty cruelty-free and vegan?
Yes. We never test on animals, and all IF Beauty products are 100% vegan.