Brightens dull areas and supports collagen with Vitamin C
Softens fine lines with Bakuchiol and locks in moisture
Protects and calms with Vitamin E, CoQ10, Rose Absolute, and Bisabolol
The must-have cosmeceutical your skin can’t live without.
Perfect for living in your purse for touch ups or if you are on the go during the festive season!
Designed for life on the go, Wonder Balm delivers instant nourishment and age-defying repair whenever your skin needs it most. This luxurious multi-active treatment targets the delicate eye and lip areas with a powerful fusion of restorative ingredients that smooth, hydrate, and visibly revive tired skin.
Infused with Vitamin C, it brightens dullness, supports collagen production, and helps fade the visible signs of sun damage for a more luminous, even-toned complexion. Meanwhile, Bakuchiol — nature’s gentle alternative to retinol — works to refine texture, soften fine lines, and promote skin renewal without irritation.
Together, these potent actives create a nutrient-rich treatment that instantly refreshes and protects, leaving skin supple, radiant, and beautifully restored. Keep it in your bag, your desk, or your travel kit — because glowing, healthy skin should never have to wait.
Key Ingredients: Vitamin C to brighten and promote collagen synthesis, Bakuchiol works to refine texture, soften fine lines, and promote skin renewal without irritation,Vitamin E to protect, CoQ10 to protect from free radical damage. Rose Bulgarian Absolute to calm skin, Bisabolol to soothe irritation, and Seabuckthorn which can assist to repair damaged skin
The must-have cosmeceutical your skin can’t live without.
Perfect for living in your purse for touch ups or if you are on the go during the festive season!
Designed for life on the go, Wonder Balm delivers instant nourishment and age-defying repair whenever your skin needs it most. This luxurious multi-active treatment targets the delicate eye and lip areas with a powerful fusion of restorative ingredients that smooth, hydrate, and visibly revive tired skin.
Infused with Vitamin C, it brightens dullness, supports collagen production, and helps fade the visible signs of sun damage for a more luminous, even-toned complexion. Meanwhile, Bakuchiol — nature’s gentle alternative to retinol — works to refine texture, soften fine lines, and promote skin renewal without irritation.
Together, these potent actives create a nutrient-rich treatment that instantly refreshes and protects, leaving skin supple, radiant, and beautifully restored. Keep it in your bag, your desk, or your travel kit — because glowing, healthy skin should never have to wait.
Key Ingredients: Vitamin C to brighten and promote collagen synthesis, Bakuchiol works to refine texture, soften fine lines, and promote skin renewal without irritation,Vitamin E to protect, CoQ10 to protect from free radical damage. Rose Bulgarian Absolute to calm skin, Bisabolol to soothe irritation, and Seabuckthorn which can assist to repair damaged skin
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We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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