Brighten & Even Skin Tone – Vitamin C, Alpha Arbutin and botanical extracts help fade dark spots and boost radiance.
Fight Signs of Ageing – Peptides, resveratrol, and stem cell extracts work together to reduce fine lines and environmental stress caused by sun damage
Hydration for Elasticty and Suppleness
Our Solution to Dry Sun Damaged Skin with the combination of our Biomimetic Daily Moisturiser and our Serum Therapie Pack that contains 3 of our best selling Serums.
These products work synergistically to bring about significant improvement in Dry Skin, Age and Sun Spots and Uneven Skin Tone that become evident from exposure to the harsh Australian Sun.
With regular and consistent use you will see significant improvement. Forget about the "Hope in a bottle" we offer "Commitment in a Bottle".
The Biomimetic Moisturiser is designed to support the skin through ageing. Peptides soften the appearance of fine lines and wrinkles, while Vitamin C brightens the complexion. Resveratrol helps to combat skin inflammation.
The Serum Therapie Pack contains:
Daily Enzyme Serum: an enzyme-rich formula that gently exfoliates the skin on a daily basis supporting skin clarity. This serum prepares the skin to better absorb the following serums.
Power Up Serum: Vitamin C boost enriched with Kakadu plum, Lilly Pilly, Quandong and Bearberry leaf extract to even skin discolouration and protect against environmental damage.
Age Well Elixir: Harnessing the power of the stem cell culture from the heart leaved globe daisy. This plant extract helps to reduce the levels of free radicals in the skin and reduces micro-inflammations. CoQ10 and alpha-arbutin work together to even skin tone and fight environmental damage.
Our Solution to Dry Sun Damaged Skin with the combination of our Biomimetic Daily Moisturiser and our Serum Therapie Pack that contains 3 of our best selling Serums.
These products work synergistically to bring about significant improvement in Dry Skin, Age and Sun Spots and Uneven Skin Tone that become evident from exposure to the harsh Australian Sun.
With regular and consistent use you will see significant improvement. Forget about the "Hope in a bottle" we offer "Commitment in a Bottle".
The Biomimetic Moisturiser is designed to support the skin through ageing. Peptides soften the appearance of fine lines and wrinkles, while Vitamin C brightens the complexion. Resveratrol helps to combat skin inflammation.
The Serum Therapie Pack contains:
Daily Enzyme Serum: an enzyme-rich formula that gently exfoliates the skin on a daily basis supporting skin clarity. This serum prepares the skin to better absorb the following serums.
Power Up Serum: Vitamin C boost enriched with Kakadu plum, Lilly Pilly, Quandong and Bearberry leaf extract to even skin discolouration and protect against environmental damage.
Age Well Elixir: Harnessing the power of the stem cell culture from the heart leaved globe daisy. This plant extract helps to reduce the levels of free radicals in the skin and reduces micro-inflammations. CoQ10 and alpha-arbutin work together to even skin tone and fight environmental damage.
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Try Our Best Selling Kit
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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