As the days get warmer it's time to refresh our skincare routine with lighter textures and take advantage of exfoliants for your skin to promote skin renewal.
The skin’s needs shift from heavy winter hydration and repair to protection, radiance, and balance
1. Refresh & Lighten Up the Routine
2. Re-focus on Collagen & Brightening
3. Hydrate Without Heaviness
4. Recommit to Daily Sun Protection
5. Exfoliate / Renew
Winter Build-Up
During winter, skin tends to become drier and the natural shedding of dead skin cells slows down—especially as we age. This can leave mature skin looking dull, uneven, and less receptive to skincare products. Exfoliation gently clears away this build-up, revealing fresher skin underneath.
Boosts Radiance
In spring, when light levels increase and we naturally want a fresher, more vibrant look, exfoliation helps restore glow. It smooths the skin’s surface, making it appear brighter and more even in tone.
As the days get warmer it's time to refresh our skincare routine with lighter textures and take advantage of exfoliants for your skin to promote skin renewal.
The skin’s needs shift from heavy winter hydration and repair to protection, radiance, and balance
1. Refresh & Lighten Up the Routine
2. Re-focus on Collagen & Brightening
3. Hydrate Without Heaviness
4. Recommit to Daily Sun Protection
5. Exfoliate / Renew
Winter Build-Up
During winter, skin tends to become drier and the natural shedding of dead skin cells slows down—especially as we age. This can leave mature skin looking dull, uneven, and less receptive to skincare products. Exfoliation gently clears away this build-up, revealing fresher skin underneath.
Boosts Radiance
In spring, when light levels increase and we naturally want a fresher, more vibrant look, exfoliation helps restore glow. It smooths the skin’s surface, making it appear brighter and more even in tone.
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We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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