Future Proof Your Skin
Trends will come and go. Ingredients will cycle in and out of favour. But one truth in skincare remains constant:healthy skin starts—and lasts—with a strong skin barrier. At the end...
Luminosity
$115.00
Regular price
$153.40
Tumeric and Alpha Arbutin help fade discolouration and restore luminous even complexion
Pollution defence removes heavy metals and daily pollution.
Biomimetic smooths and firms: peptides and CoQ10 help soften the appearance of fine lines and supports firmer, more vibrant skin.
Description
If your skin seems a little lacklustre start with our cleanser to remove unwanted pollutants, brighten and illuminate with Turmeric glow serum and then seal in the hydration with a daily moisturiser boosted with the essential anti-oxidant CoQ10.
If your skin seems a little lacklustre start with our cleanser to remove unwanted pollutants, brighten and illuminate with Turmeric glow serum and then seal in the hydration with a daily moisturiser boosted with the essential anti-oxidant CoQ10.
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Serious Skincare, Built on Science
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Evidence-Led Formulas
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Designed for Skin After 45
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
Trusted Expertise
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
Skincare Backed by 30 Years of Professional Experience
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Making your skin look younger and healthier is now much easier!
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
What's Inside?
Pollution Defence Bio-Marine Cleanser
Turmeric Glow Serum
Biomimetic Daily Moisturiser
What our community is saying…
Skincare made simple
FAQ
What does “IF Beauty” stand for?
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
What is your returns policy?
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Why was IF Beauty created?
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
How do I contact your customer support team?
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Is IF Beauty an Australian brand?
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Is IF Beauty cruelty-free and vegan?
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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