Infused with ceramides to cocoon the skin in lasting hydration and luminous softness.”.
Squalane and plant lipids replenish the skin barrier
Ectoin the “stress‑protection molecule” shields the skin against environmental aggressors like UV, pollution and temperature changes.
Luxurious restorative night cream designed to deeply nourish without clogging pores. This intelligent formula includes wakame bio-ferment avocado, jojoba, green tea and niacinamide. The ideal support for a compromised skin barrier.
Our Updated Formula now also includes a Ceramide Complex.
Ceramide Complex: This potent ingredient is a skin-identical lipid concentrate that contains ceramides, vegan cholesterol and phytosphingosine that help fortify the skin barrier, preventing moisture loss and enhancing skin resilience.
Luxurious restorative night cream designed to deeply nourish without clogging pores. This intelligent formula includes wakame bio-ferment avocado, jojoba, green tea and niacinamide. The ideal support for a compromised skin barrier.
Our Updated Formula now also includes a Ceramide Complex.
Ceramide Complex: This potent ingredient is a skin-identical lipid concentrate that contains ceramides, vegan cholesterol and phytosphingosine that help fortify the skin barrier, preventing moisture loss and enhancing skin resilience.
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We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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