Purifies and Detoxifies
Nourishes and Revitalizes
Brightens and Balances
This bountiful clay mask will leave your skin feeling so clean, hydrated + rejuvenated.
Blending vital ingredients from the land and sea to deeply cleanse and deliver trace minerals to your skin.
- Wakame bio-ferment stimulates collagen + smooths skin.
- Spirulina is anti-ageing and anti-inflammatory, providing antioxidants to your skin.
- Kaolin and French green clay remineralise skin and draw out impurities.
- Sage, rosemary + thyme to soothe and balance skin.
A beautiful, natural formula to glowy, detoxified and hydrated skin. Great to use once a week to detoxify and refresh.
This bountiful clay mask will leave your skin feeling so clean, hydrated + rejuvenated.
Blending vital ingredients from the land and sea to deeply cleanse and deliver trace minerals to your skin.
- Wakame bio-ferment stimulates collagen + smooths skin.
- Spirulina is anti-ageing and anti-inflammatory, providing antioxidants to your skin.
- Kaolin and French green clay remineralise skin and draw out impurities.
- Sage, rosemary + thyme to soothe and balance skin.
A beautiful, natural formula to glowy, detoxified and hydrated skin. Great to use once a week to detoxify and refresh.
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Try Our Best Selling Kit
We use proven ingredients, clear formulation standards, and decades of expertise to support skin as it changes after 45.
No trends, only results you can trust.
Every product is created with clinically researched ingredients and grounded in real science, not hype.
Our formulas support the natural changes in mature skin, helping it stay firm, hydrated, and resilient.
With over 30 years of professional experience, we focus on results, transparency, and proven skin health outcomes.
Expertly Developed, Evidence First
We create every formula with clinically supported ingredients and clear standards so your skin is cared for with confidence. Our focus is simple, results you can trust at any age.
1000+ happy clients
Not all serums provide effective results, as some brands may offer products with ingredients or formulas that have been proven not to work, simply because they are cheaper. At If Beauty, our mission is to provide the best serum possible, with ingredients that have been proven to work over our 30 years of working with our patients.
IF stands for Intelligent Formulation and for the idea that beauty over 50 isn’t about turning back time, it’s about understanding what your skin truly needs now. Every product is grounded in evidence, not empty promises.
We offer a 30-day satisfaction guarantee. If you’re not happy with your results or experience, you can return the product for a full refund (even if opened) — because we stand behind the science.
Our founder, with over 30 years in the beauty industry, grew frustrated seeing women over 50 ignored or misled by the skincare industry. IF Beauty was born to give them honest, effective, evidence-led skincare designed for them not borrowed from younger routines.
Our support team is available Monday to Friday, 9am–5pm (AEST). You can reach us anytime at support@ifbeauty.com.au, and we’ll respond within one business day.
Yes. We’re proudly Australian-owned and developed, combining clinical research with professional-grade formulations made to perform in real-world conditions.
Yes. We never test on animals, and all IF Beauty products are 100% vegan.
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