If your skincare has stopped working… it's not you.
After 45, hormones shift. Barrier function drops. The cream that worked for a decade suddenly doesn't. Most brands sell you the same thing in a new jar. That's not what you need.
- Built by Vanessa Jilly, 35 years formulating
- Based on evidence, not marketing
- A real ingredient plan for your skin, today
Your skin in your 50s isn't your skin in your 30s.
Oestrogen drops. Collagen falls off a cliff — up to 30% in the first five years after menopause. The barrier thins. Cell turnover slows. The serum you've used since your forties stops doing the work.
And the industry's answer? A new jar. A new buzzword. A celebrity. Nothing about your skin, in your decade, with your hormones.
Two minutes. A few honest questions. A real plan.
Not a personality test. You'll tell us what your skin is actually doing — the dryness, the texture, the spots, the redness. We'll tell you exactly which actives your skin needs right now, and which to leave on the shelf.
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01
Honest questions
What you see in the mirror, how your skin reacts, where you are in life. Plain language, no jargon.
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02
Ingredient match
We match your answers to the actives backed by clinical evidence — ceramides, peptides, retinol, vitamin C.
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03
Your routine
A morning and evening plan you can use this week. Three products max. No upsells you don't need.
I'm Vanessa. 35 years training therapists. None of it wasted on hype.
I've spent three and a half decades formulating skincare and training therapists in salons across the world. iF is what happens when a clinician gets tired of watching her clients pay too much for too little.
I built this quiz so you don't have to guess. Tell me what your skin is doing. I'll tell you what to use — based on what actually works.
— Vanessa Jilly, founder
No miracles. Just six weeks of doing the thing.
“I purchased this for emerging sun spots on my face. It feels luxurious as I apply, and has started to fade my sun spots.”
“After just a few weeks, my skin's texture has improved noticeably with the Collagen Boost and Repair serum.”
“I have used this now for over 6 weeks and the results are paying off. My skin is feeling so soft and nourished.”
A few quick answers.
How long does it really take?
About two minutes. Eight questions. We don't ask for your email until the end, and only if you want the results sent to you.
Is the quiz really free?
Yes. You'll see an ingredient plan and a recommended routine. Whether you buy anything is entirely up to you.
Is this for me if I'm not in menopause?
The quiz works from your mid-forties onward, including perimenopause and post-menopause. We ask about your stage and adjust accordingly.
What if I have sensitive skin?
Sensitivity is one of the questions. If your barrier is compromised, we'll recommend repair-first actives and skip the irritants.
What ingredients do you actually recommend?
The ones with real evidence: ceramides, peptides, retinol (encapsulated), vitamin C, niacinamide, hyaluronic acid. We name them on the results page, with the why.
Let's get you using something that actually works.
Two minutes. Free. A real ingredient plan for your skin, today.
Start the 2-minute quiz →